Japan Magazine Advertising Association-JMAA Overview-History

History

1946	Original organization starts as group of 30 magazine and advertising companies, with the aim of addressing magazine-ad rate regulations in postwar environment of chaotic prices.
1952	We become the Japan Magazine Advertising Society, dedicated to the mission of promoting communication and goodwill among magazine and advertising companies.
1957	We establish an Ethics Investigative Committee, and promotion of ethical standards within the industry becomes our top priority.
1958	We establish our "Japan Magazine Advertising Awards," with the goal of promoting higher quality in magazine advertisements.
1962	Our first overseas observation team goes abroad.
1963	Major magazine companies register with the Japan Audit Bureau of Circulations, a major development toward establishing the credibility of magazines within Japan.
1969	We undertake a comprehensive nationwide survey aimed at establishing a sound basis for evaluating the functionality of magazines within Japan.
1970	We designate November 5 (which falls within Japan's annual Book Week) as Magazine Advertising Day, and begin campaigning to support it.
1971	Our 25th anniversary. We enact our first version of Magazine Advertising Acceptance Standards, as we renew our efforts to promote ethics in the industry.
1973	We set up a Magazine Advertisement Review Committee, and select monitors.
1974	We establish ourselves as a public-service corporation, and change our name to Japan Magazine Advertising Association (JMAA).
1975	We publish Magazine Advertising: Ethics and Practice and Creating Perfect Drafts for Magazine Ads.
1981	We publish Dazzling Pages, a handbook about the advantages of magazine advertising.
1987	We establish our International Committee, and begin activities to promote advertisement for imported products.
1988	We plan major PR offensives, and we publish Thirty Years of Ethics Promotion in Magazine Advertising and Eleven Chapters on Magazine Advertising.
1996	We publish 50 Years at JMAA, commemorating our 50th anniversary.
1999	We publish a greatly revised version of our Magazine Advertising Placement Standards.
2000	At the request of the China Periodicals Association, we visit China for the first time, where we hold lectures about magazine advertising and plan for further exchanges.
2001	We establish our website.
2004	We establish Magazine Advertisement Digital Distribution Promotion Conference.
2005	We develop "Guidelines on Magazine Advertising and Personal Information Protection."
2006	We aim to unify magazine category for the industry
2006	We publish Magazine Advertising Handbook: Kizuna (Ties), commemorating our 60th anniversary
2007	We celebrate the 50th anniversary for the "Japan Magazine Advertising Awards."
2012	We have the authorization of General Incorporated Association.
2018	We move to Shuppan-Club Building.